Week 4

Monday 16/3, session 6

Typography lectorial:
1. Typeface Choice
1. - use serif for body text
1. - use sans serif for headings
2. Type Variants
2. - use italic for book titles, quotes
2. - use bold to emphasise one piece of info
3. All caps/lower case
4. Inter-letter and inter-word spacing
5. Alignment
6. Type size, line length, inter-linear space
6. - don't just leave the default
6. - 9-12pt text is the most legible
6. - add an extra 1-4pt in leading
7. Paragraphs
7. - same leading as indent
7. - don't indent the very first paragraph
7. - indents are more economical
8. Margins
9. Headings
9. - use size to distinguish hierarchy
10. Columns
10. - in general - 2 columns looks better

FONTS:
-Univers
-Garamond

Priority with typography - EASY TO READ - good type will not be noticed.

"subtle changes make significant differences"

Then when we got into class time I started making some compositions using the watercolours/drawings I had done on the weekend.
Matt came over as I was having an initial play with a composition involving a photograph and my newly created watercolours.

He discussed my matrix with me and the importance of consistency between the compositions I create for each activity/location. He seemed to like what I was starting to put together but was concerned that the style might not work for all 4 of my locations/activities.

I wasn't feeling inspired working with these elements so moved on to working on a composition for my sunset location. Fay came over and liked where I was going with it and suggested using a heart shape instead of a triangle for the photograph. (see image)

I then moved onto my next activity/location of the bar.
This one was a bit more of a struggle to get the imagery to reflect the romanticism of a bar rather than the sleaze factor.
After class I was working on this composition and Fay came over and told me it looked more like a "one-night-stand" than a romantic evening out.

I then got to work on my 3rd location/activity; The Lighthouse Cinema Cuba and came up with the below composition.

I haven't yet had time to work on my 4th location/activity of the picnic at Percy's Reserve but I felt like it was more important to start putting the imagery I had created into an InDesign document with some Lorem Ipsum text so that I could get some feedback on the text/layout element of my work.

So I created 3 double paged spreads for tomorrow's class: