Tuesday, 24 March 2015

Week 5

Tuesday 24/3, session 9

When I arrived this morning Fay asked me if I had worked on my cover - and the answer? No - I hadn't :/ I told her I was waiting to do a watercolour to use in the background but she suggested I start thinking about the type now anyway.
So I started putting together some ideas on just a plain pink background:






















I like the idea of using a soft, linking, romantic typeface and have picked Cochin - I think it is all of these things but is also quite readable and not over the top. In terms of the above concept - I like the "romantic" but I feel like the text underneath is too big.

I thought about my title, and thought at the moment it's pretty 'stock-standard'. What is something more interesting I could do? And with shorter words so that I can have the type larger.
I came up with using the word "love". and came up with this idea:






















I like this composition much more!
Fay suggested adding line in - maybe under the word "love" - so I will look to do this once I have done my watercolour background.

Then I went back to working on my spreads. I was feeling unconvinced about my picnic spread and then as I was looking at it considered swapping which side the text/image were on so that the watercolour could bleed across the centre line and look more deliberate than it was currently looking.










































I really like this swapped around. It feels much more deliberate.
I am wondering if my booklet doesn't have good rhythm with the swapping of text/image, but at the same time I almost want it to not follow the standard swip swap rhythm. Fay doesn't seem concerned so I am going to leave it as is.
This did make me consider the order of my spreads though. I definitely want the movies spread to be my final spread as it is rated the most romantic and I like the rhythm of swapping between indoor and outdoor activities, so I think I'm going to stick with the order of; Sunset, Cocktails, Picnic, Movies.

Now that my location spreads are coming together I need to work on my introduction spread. I spent a large chunk of our studio time writing up my text for my introduction page. And then I started working on the spread.



















I used the same heading/subheading styles to keep it consistent with my other spreads. I also used the same "pull out quote" style. I highlighted my 4 activities in the text by changing them to my pink colour.






















Then I worked on adding my infographic information. My peers didn't like the empty space that was being created at the moment. It felt very spread and it didn't feel like the decisions I had made were considered and deliberate.






















I re-jigged the information and compacted it into one block of text and displayed the icon just the once. This felt much more resolved.
But looking at the spread, it felt a little clunky with the Univer type heading. And then I thought about my cover and decided to try Cochin as a feature heading font.

















This really feels like a more resolved spread and I am going to apply this heading change to all of them

I am wondering whether the white space in my spreads is boring - maybe I should try an off white/soft pink?
Peers are saying that the crisp white is nice - maybe I'm just overthinking it.

I came back in the afternoon to talk to Fay and show her my booklet with the new introduction page and heading changes.
She liked the title fonts and what I was doing with the cover text.
Looking at my introduction spread, she suggested a minor change of adding "the city of love" to my type. She wanted me to bolden the coloured text in the icon section like I had done in the introduction blurb to make it easier to read.
She also suggested trying a fatter line under the heading and reversing the text out like I had done for my "tips" and "icons".

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