Tuesday, 31 March 2015

Week 6

Tuesday 31/3

Final presentation!

In a group we went around and decoded another class members book, and talked about what we learnt over the course of this studio. It was really pleasing to hear positive comments about my booklet and that it was being relatively easily decoded.

Here are screenshots of my final booklet:









RATIONALE:


When deciding on what to do for my topic, I wanted to do something unique and different, but I found it quite a challenge to think of something that hadn’t been done before. I tried to think of what I liked about Wellington and activities I was interested in currently. Being in a new relationship meant I felt the “warm-fuzzies” of romance and it spurred the idea of looking at activities for couples in Wellington. I initiallly had a lot of  ideas of romantic activities in the capital but everyone’s idea of romance is different so Fay suggested I play on cliches. After brainstorming romantic cliches I decided to to use a colour scheme of reds/pinks/whites – soft colours, and use hearts and soft, fluid imagery to try and generate that feeling of “love” and “romance”. It took me a while to get back into the swing of things, and it wasn’t until I had the idea of creating some hand-generated imagery – drawings, watercolours – that I got inspired, and it was after creating this imagery that my compositions started coming together successfully. The typography in my booklet is structured and provides grounding for my flowing imagery. I love working with image and type and always find it an interesting and exciting process. The initial ideas I generate always transform so much and it’s really cool looking back on that process and seeing how far and idea has come. There were two ideas that struck a chord with me and I will take forward into future projects; it really is the little changes that can make a big difference and good type shouldn’t be noticed.

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